Let’s start with a guess. You have a striking e-commerce idea.
You have organized everything to give life to that idea. But you just can’t get a brand name for it.
Finding a perfect name for Shopify stores is like an art.
It must be aesthetically pleasing as well as user-friendly. Check out some tips to select the best brand name.
5 Practical Tips to Choose the Best Name for Shopify Stores
Choosing a brand name for Shopify stores is indeed challenging, considering complexities such as domain registration and brandability.
That’s why we are here to guide you with 5 expert tips for that.
1. .com availability
Did you know that over 78% of businesses choose a .com domain? That’s not without reason.
A .com domain is well-known for its credibility and ability to drive more viewers to the website. So, always try to fix a brand name with the .com domain.
That doesn’t mean you should stick with that itself. In case you have a high-quality brandable that costs millions for a .com, go for a .net or .in domain.
You can search for domain availability through the Shopify e-commerce platform itself.
2. Short and Sweet
Think of all classic brands- BMW, Apple, Nissan. All of them have short and sweet names that are easy to remember.
Well, that’s the first thing to keep in mind while choosing brand names for Shopify stores.
Even though the maximum limit of domain names is 80 characters, try to keep your brand name short under 15 characters.
3. Copyright
The most crucial thing to check out when giving names to Shopify stores is none other than copyright.
Finding a domain for a name does not mean that it is copyright or trademark-free.
You must do proper research apart from that to ensure the uniqueness of the name.
It is better to check with the Government business database for more accuracy. In case of any issues, avoid the name, as it may lead to legal troubles.
4. Avoid Special Characters
Keeping your brand name special sounds good. But do not include special characters for that.
That’s because hyphens and commas are often difficult to remember. As a result, your visitors may find it tough to locate your store.
Thus, your store may have fewer visitors, which might be the worst thing that you may expect.
5. Keywords
Try to include your niche-related keywords in the brand name.
It is not just about SEO. A keyword in the Shopify store’s brand name makes it easy for customers to understand what the site sells.
As you know, a good user experience will result in better search engine ranking.
That doesn’t mean stuffing keywords into the brand name.
This tip works only if the keyword fine-tunes naturally into the name without any issue.
Final Words
However, finding the best domain names for Shopify stores can still be challenging.
Well, the good news is that you don’t need to do everything on your own. There are many Shopify agency owners to help you with this.
Contact us today to discuss this in detail.