Choosing the right e-commerce platform could be challenging, especially if you are a beginner. So many platforms are popping up, with their pros and cons.
One of the most trusted choices is the Shopify e-commerce platform.
Since 2006, Shopify has been powering millions of online stores across 175 countries. Let’s check out some top features that make it the top choice for many online sellers.
Top 7 Features of Shopify E-Commerce Platform
As we all know, the e-commerce industry is characterized by intense competition among various platforms. That’s why the Shopify e-commerce platform has added a set of cool features to stand ahead of the curve.
Let’s have a look at them:-
1. SEO Optimization
Reports state that 44% of consumers start online shopping through a search engine.
As the number of e-commerce stores is shooting up drastically, it becomes more important than ever before to focus on SEO.
Shopify offers you many in-built SEO tools for search engine positioning. Shopify stores are well-known for faster loading and user-friendly interface which could give you a competitive edge in SEO.
You can also integrate Google Analytics with your website to see how well it’s performing and how you can improve.
2. Easy to build
A lot of people shy away from the idea of e-commerce due to the complexities related to building a store.
You don’t need to be tech-savvy for Shopify store development. All you need to do is just select the best themes.
Then, build the site from scratch with an easy drag-and-drop builder. If you need any help, you can always reach out to authentic Shopify agency owners.
3. All-in-one management
Shopify e-commerce platforms provide you with all the features to manage your entire store in a single platform.
You can manage everything from inventory management to order fulfillment. That means you need not invest further in any third-party apps. The platform is designed to be versatile for every kind of business.
4. Deal with abandonment
Many buyers often add the items to a cart and leave without purchasing. This seems to be a common problem faced by millions of online sellers.
However, Shopify e-commerce platforms come up with a solution for this.
Shopify stores have a feature to check the customer profiles who have abandoned their carts.
You can send automatic email reminders to them through the platform itself. This way, you can convince the buyers to return and complete the purchase.
5. Detailed Insights
The best part about the Shopify e-commerce platform is that you can view detailed reports about your store to make sure that it’s on the right track.
The platform gives you a bigger-picture view of how your store is performing. You can track everything from sales to traffic sources. Basic analytics are available to Shopify stores of all plans.
6. Simple Payment Integration
Shopify store development provides you with the opportunity to offer a wide range of payment options to customers.
Almost all prominent transaction methods like PayPal, Google Pay, Amazon Pay, etc., are available. Shopify even has its payment system- Shopify Payments.
7. Engage with customers
Shopify stores can build long-lasting relationships with customers through a wide array of customer engagement tools.
You can set up a pop-up form on the website home page to guide your customers. Interact with your loyal customers directly through Shopify Inbox.
And that’s not the end. You can even send automated mail campaigns to the customer database through Shopify itself.
Final Words
Adding up every feature into a platform just makes it complex. However, the Shopify e-commerce platform makes this easy through a user-friendly interface and exceptional customer care support.
Get started with your online shop today through trusted Shopify agency owners.