As trends are tilting in favor of online shopping, more and more e-commerce businesses are emerging than ever before.
So choosing the best e-commerce platform could take a lot of work, especially for beginners. However, most online sellers have found a solution to this dilemma – Shopify.
Did you know that Shopify powers over 27% of the top 1 million e-commerce websites?
Well, more than 1.75 million sellers trust Shopify to run their e-commerce businesses. But what makes Shopify so special? Why should you choose Shopify as your e-commerce platform? Let’s take a look at that.
5 Reasons To Choose Shopify as Your E-Commerce Platform
Shopify works on a subscription-based model just like most other e-commerce platforms. But what makes it unique is a set of cool features that keep it apart from its competitors. Here are some of them:
1. Easy to Set Up
The best part about Shopify is that it is not complicated like most other e-commerce website platforms.
It has a user-friendly interface includes everything needed to build an e-commerce website in one place, from content management systems to payment gateway integration.
You need not scroll through third-party apps to find cozy themes. Shopify offers you a set of in-built mobile-friendly themes to make your website even more attractive.
2. Free Marketing Tools
E-commerce is a sector characterized by cut-throat competition, and therefore, marketing plays a crucial role in the industry.
Luckily, Shopify helps you with a list of free marketing tools to boost your customer engagement and increase sales. It enables you to display forms on your website as pop-ups or banners for lead capture.
You can convert those leads into sales through email campaigns with in-built Shopify tools.
Shopify gives you a hand with SEO, too. It gives you many free SEO tools and has in-built features like automatic sitemaps and XML sitemaps, to boost your search engine positioning efforts.
3. Security
As per stats, cyberattacks jumped from 5% to 63% in just 4 years. Therefore, security is indeed a top priority when creating an e-commerce website.
All Shopify-powered websites are PCI DSS compliant by default. It gives SSL certificates to all e-commerce platforms to make sure that data transferred between online sellers and customers is encrypted.
In case you are not satisfied with the current security measures, you are free to add a Web Application Firewall and other security tools from the Shopify app store.
4. Smooth Integration
Shopify allows you to integrate with many third-party apps to add new features. You can integrate with payment providers like PayPal, Stripe, and Payment Cloud.
That’s not the end. A lot of brand-new ‘buy now, pay later’ apps like Klarna, Affirm, etc. are also available for integration. This way, you can increase your customer satisfaction and retention rates. You can also choose the Shopify Plus plan to integrate the website with CRM to increase productivity.
5. Compatibility
Generally, many e-commerce platforms rely on plug-ins that require continuous maintenance. Such updates often cause compatibility issues which is often painful for an e-commerce business.
On the other hand, Shopify provides you with every feature to create and run an e-commerce store.
That means you don’t need to break the bank on third-party apps for that. It handles all software updates for you so that you don’t have to worry about your site crashing at each maintenance.
Final Words
These are just the tip of the iceberg. There are a lot more features that make Shopify the leading player in the e-commerce industry.
What do you like most about it? Why did you choose Shopify for your store? Let us know in the comment section.