Nowadays, setting up an online store is not enough. The key aspect of success lies in promoting the website to the target audience.
A lot of business experts suggest that ads are the best way to reach out to the audience quickly.
However, is it wise to put all your eggs in one basket? So, let’s see how you can distinctly promote your online store.
5 Ways to Promote Shopify Stores
As we all know, the e-commerce industry is characterized by tough competition in the UAE. Only promotional tactics can help your online store stand out.
Here are some proven tactics to promote Shopify stores:
1. Email marketing
Several myths say that the wave of social media has washed out the relevance of mail newsletters. Well, that’s not the truth.
As per a survey, almost half of the world’s population are active email users. So, consider setting up a weekly or bi-weekly mail newsletter.
You can request the website visitors to sign up for the newsletter through the Shopify e-commerce platform.
Remember, you should not send in too many spammy or promotional messages. Always keep a balance between value and promotion.
2. Influencer marketing
Influencer marketing is one of the hottest trends to promote Shopify stores. You can directly reach out to influencers through social media platforms.
Try to focus on pocket-friendly micro-influencers who have a small audience base. Then, expand to larger influencers as your business grows.
One important thing to consider over here is that the influencer you choose must have audiences who are likely to buy your product.
It is always better to conduct proper research before approaching a particular influencer.
3. Guest posting
We all know that driving in traffic to new Shopify stores is indeed difficult. Guest posting is the most suitable way to do that. And the best part? It can be done without investing anything.
Many blogs are looking out for quality content and allowing authors to place backlinks in that.
You can either reach out to them or find mutual backlink exchange opportunities in niche-related discussions.
4. Affiliate marketing
The best way to take Shopify stores off scratch quickly is affiliate marketing.
Consider setting up an affiliate program to encourage people to drive in visitors to the website.
Finding your first affiliate could be hard. Try out fixing attractive offers for the affiliate marketers and announce them through social media.
Always prefer people who have experience in the field.
5. Retargeting
A lot of Shopify stores usually miss out on one crucial part- retargeting.
The most highlighting part of retargeting is that these audiences are more likely to get interested in your current products as well.
So, the chances of conversion are much higher and the effort is minimal.
All you need to do is just pick up an effective mail marketing tool like OptiMonk, Popular Mail, or Mail Modo, in the Shopify App Store.
Plan targeted marketing campaigns through such tools and see the results for yourself.
Final Words
Promoting Shopify stores could be tricky but could be a cakewalk with a trusted UAE Shopify agency on your side.
Contact a licensed Shopify partner now!